Started in the late 1990s in Madrid and chaired by José Azulay, the brand came into existence in response to the need for a jewelry style to break away from everything that existed! It was a revolution, where traditional jewelry techniques and processes were used for a new way of doing things. The first UNOde50 collections were made up of only 50 units of each design. A commitment to quality and exclusivity made the company evolve because of the brand’s success. Currently, UNOde50 continues making all of its pieces using traditional methods as if they were one-of-a-kind, and also presents 50-unit Limited Editions with each collection. Currently, the company is present in 45 countries: Spain, Canada, the United States, Italy, and France, through wholly-owned stores, franchises, and the multi-brand channel.